There are many classic books in our office library - Patrick (our Innovation Manager) shows us his favorites today.

1️⃣ Lean Startup:
This classic of innovation literature teaches the lean approach: Consistent focus on the customer and using the build-measure-learn approach to get feedback immediately. Like this you can avoid failing to meet real-world requirements!

2️⃣ Test Business Ideas:
Learn how to prove customer interest or evaluate your business model without spending a lot of money!

3️⃣ Corporate Startup:
A startup with 3 co-founders vs. a mid-sized company with 800 employees - this book helps to understand the difference and combine best of both worlds.

4️⃣ Ten types of Innovation:
What is innovation? A central question that this book answers. Not only new products can be innovative, but also processes, networks or structural business models. Often innovation is not the focus on one of these fields, but rather a combination.

5️⃣ Disruptive thinking:
Here, the focus is on an innovative way of thinking: for many people, making innovative decisions would make them shake their heads or doubt them. It takes a fundamentally different way of thinking to make these decisions with a good feeling.

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